Don King is the Ruler of Transylvito. He is a royal. He persuaded Jillian to become Queen of Faq, and provided her with the money needed to rebuild that side. He is currently negotiating with Jillian the terms under which Faq will pop a Royal Heir.
Don King first met Jillian at the moment when he is reassessing his views on the importance of Royalty. He realized that Stanley posed both an ideological threat (because of his claim to a new Titanic mandate) and a strategic threat (because Gobwin Knob had just used an unknown weapon to wipe out an entire army). Jillian probably interested him because she is a young Royal with a great deal of combat experience who had good reason to hate Stanley and who had demonstrated some capability to predict Stanley's actions. He decided to help her rebuild Faq. But then, he learned at some point that Ansom, whom he knew Jillian loved, was not, as previously thought, croaked. Instead, Ansom is leading Stanleyès forces as his Chief Warlord. This may have lead Don to question how Jillian would react to Ansomès apparent decision to support Stanley. Could Jillian be trusted?, or would she join forces with her lover? It may have been concern about which side Jillian would fight on that caused him to demand that Jillian pop a Royal Heir, because producing a Heir would dramatically slow down Faq's ability to pop other units. When Don learned the truth about Ansom from Queen Bea's final message, he probably realized that his assumptions about how Jillian would react were wrong. If he regards the new Ansom as an abomination, Don is likely to believe that Jillian now has even more reason to hate Stanley than she previously had. It's therefore likely that Don will now trust Jillian more than he previously did.
Count Vinny Doombats=
He seems to trust Vinny a great deal.
It isn't clear if Don King can fly, though most Transylvito Vampires are able to.
Real World References
He shares his name with Don King, a famous boxing promoter.
"Don" is a title ostensibly held by the rulers of mafia families (but certainly used in many movies and television programs), reinforcing the mafia imagery associated with Transylvito.
His appearance closely resembles Marlon Brando in his overweight later years. Brando portrayed Vito Corleone in The Godfather, a famous crime film. This is reinfored by the description of Don King's voice being "airy".