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Vanna is the only person known to have used the word.Erf-b3-p185 When she spoke the word in the presence of (then-prisoners) Parson and Jack, the dolls pursued and immobilized them.Erf-b3-p186 In conversation with Charlie, Vanna guessed that it woke Don King, and put the dolls under his control.
Vanna's guess is probably correct but incomplete. The molls took immediate action when triggered, faster than Don could reasonably have issued an order. As ruler of the side, Don would already have had control over the molls, so it was just a matter of making him aware of the situation.
It's possible that the Transylvitian golems have standing orders to subdue escaped prisoners, or to subdue all non-allied units, when triggered by Rubicon.